Final Post for March...

This has been a busy month here on the blog, both in terms of the posts and the email it has received.

My advice to fellow webcasters is to sit tight if you can, and don't let emotions cloud your decisions. It's easy to become so distracted by the "clamor' of different voices that you lose sight of what's really important.

My wife's sister, Christena, who loves in Ohio, has breast cancer and is most likely terminally ill.
Hospice has been called in to help in taking care of her.

Marianne will be flying (solo) to Ohio around the middle of April. She wants to see Chris while she still has the chance. I encouraged her to go.

I'm not able to travel, due to caring for the grandkids and duties here.

You know, the royalty issue seems trivial compared to news like this.

I'm going to keep broadcasting..but won't be online as much for a bit.

Will Internet Radio Really Be Saved?

There's a lot of activity going on on the webcasting world right now, thanks to the hoopla over the new royalty/performance rates.

Someone emailed me earlier this week wondering, basically, do those amounts, which look small on paper, really add up that quickly?

Well, I'm not good at doing math in my head, but I did get a calculator and do some figuring..and it looks like ultimately, a true webcaster would probably pay the equivalent of $1.28 per hour per listener. Hours add up quickly..and stations with hundreds of listeners per day will probably find the costs unsustainable.

Keep in mind..these rates are all about control. It is NOT about choices for the listener; it is NOT about money for the artists, as is the most prominent argument you hear; rather..

It IS about controlling what you hear. It IS about bombarding you with more of the same tired stuff that you, most likely, are getting away from by listening to Internet radio.

I believe it is about the big business boys taking away the Internet radio audience that I, and hundreds of others, have spent the past few years building.
Run us out and take over themselves - mark my words, that IS the plan.

Can this be stopped?

I really don't know. I do encourage all readers of this blog; listeners to ANY Internet radio; and other interested parties to visit SAVE NET RADIO
and take action. They have a number of things you can do. I've done all of them, and I sincerely encourage you to join me.

I've been listening to Internet radio since 2000. I would miss it...but even if it vanishes I won't go back to local stations, since the ones I liked are gone.

If the listening choice is dreck or dreck then maybe a rocking chair on the porch, listening to the birds sing, is a better choice.

Plummeting Numbers?

A number of fellow webcasters on Live365 are experiencing a drop in listenership. Some
stations are off by as much as 60%.

WJJD's numbers are way down at this point, so whatever is causing this is now hitting us too.

For February we were ranked 41 out of 237 country stations; today we have fallen to 62. Our
overall numbers for March are nowhere near where we have been for the past six months.

I normally only look at the numbers about once a month or so, but have found myself looking at this situation closely for a couple of reasons:

*Will we be paying double for way fewer listeners?

*Are our listeners abandoning us already?

*Is it possible the audience is listening to a wider variety of streams before most of them are gone?

Now, I don't believe the CRB judges will change their minds. I believe the new rates are going to stick. I also believe it is the intention of the RIAA, SoundExchange and the rest of that den of thieves to eliminate all "personal broadcasters," which is the class of station WJJD is in.

If I were an advertiser, I wouldn't be putting any money into this mess right now. I do wonder if current advertising will be diminished. Although, if I were advertiser-supported right now, I'd be going 18 hours a day to put on as much business as I could.

WJJD has made nothing revenue-wise for the month of March.

If that doesn't change, and we're facing higher rates every month, with a diminishing audience,
then I'm not sure that the station is as viable as I thought it might be.

Sad.

What Will You Do When Internet Radio Goes Silent?

Having just read Randall Krause's blog posts on the Small Webcaster MySpace page
makes me feel not too hopeful that the new royalty rates will be repealed or overturned.
I encourage you to visit that site, and especially note some of the recent blog posts that
Randall has made. I believe you'll understand why I say this once you read them.

Stations like WJJD, The Old Gospel Station and other 'personal' broadcasters are not directly
addressed by the ruling. We are not so much webcasters as such; we are more like content providers. While Live365, WJJD's streaming host/provider, is a commercial webcaster, WJJD
is not. I've mentioned previously that WJJD's total income for all of 2006 was just barely over $300, mostly in donations from listeners.

Almost two weeks ago, I sent out a letter to our mailing list. I've gotten ONE response. So,
folks, honestly, I'm having to do some major soul-searching here. Our listening hours have fallen off sharply during this month, and I'm noticing fewer listeners during the middays, a time that used to be our best. Shelling out $500 for virtually no audience is really making me think seriously about WJJD's future in webcasting.

So, what will YOU do when internet radio goes silent? Go back to the dreck on AM and FM?
Buy an iPod? Get an mp3 player? These are questions you might want to ask yourself.

The biggest question for me right now is, "Will Live365 survive this?" Because, if they don't,
there's no way that I can. I don't believe there will be many places like Live365, LoudCity and
SWCast left after the dust settles. That's a frightening thought, because of the number of broadcasters such as myself that will have no place to go.

"Indie" Artists and WJJD

Some fellow broadcasters have been tossing around the idea of playing all unsigned or
independent artists on their Internet stations to avoid the new, excessive royalty rates that
the RIAA/CRB/SoundExchange folks are hell-bent on shoving down our throats.

Not that it's a bad idea, but...

Sorry, gang, but I am NOT..repeat, NOT..changing my format on WJJD to play only indie artists.

Now, the station does play a lot of indie artists; there are also deceased artists on the playlist.
There is also some current country.

WJJD was rebirthed as 'WJJD revisited' back in 2003 to serve as a tribute station to the original Chicago station during its country music heydey. I'll be the first to admit, that since I began
WJJD, I have not listened to local radio since.

There are some absolutely great indie artists. WJJD has been the first station on the entire Live365 network to play some of them. They are talented folks who deserve to be heard, and I'm more than happy to play the music that fits the format.

Internet stations are popular for a reason: THEY ARE PLAYING WHAT LISTENERS ARE EAGER TO HEAR. The Internet audience alone is about the size of the 15th largest radio market in the U.S.

So, what's on the air in Phoenix?

Infomercials about colon cleansing on KFNX 1100 AM; the same old tired talk radio that
the rest of the markets live with..in Phoenix, however, you can hear Matt Gerson talk about current events, like the 1998 elections (in case you missed them); and the usual blandness of AM/FM radio everywhere.

If Internet radio goes silent, I will NOT be going back to local radio, not for one instant. I've
got enough music here to play 'em to myself, if I need to.

WJJD was a trendsetter back in the day. There's a bit of pride left in those calls, and I am not going to adjust my format to appease liars, cons, cheats and thieves.

They can adjust to me if they wish.

Live365 Graphic

Here is Live365's photo of Internet broadcasters under the new royalty rates:

PHOTO/GRAPHIC

Did I mention I really don't like duct tape over my mouth??!!

12 Ways to Boycott the RIAA

For those of you who are ready to fight fire with fire..

Mark Fleischmann, writing for Digital Trends, offers ways that you can boycott the RIAA.
The RIAA, along with its counterpart SoundExchange, are literally out of control.

Read what Mark has to say about all of this, and ways you can boycott the RIAA
here

My Real Business Model..

I'm going to jump back to a post I made in December of 2006 today.

On December 4, I wrote about a company that I was doing some work with. At the time I
wrote that post, the project was in testing and I was just getting ready to send out a direct-mail
package. That package initially did go out Dec. 7 and continued after the Christmas holidays.

I'm beginning to see results. No, they're not earth-shattering. However, I have already earned more from this side business than the radio station earned for all of 2006. I have the office
loaded and ready to roll with this thing on a big-time basis. I've continued with regular mailings
every month. I plan to continue with this as long as possible.

Here is the reason why:

Personal broadcasting packages, such as the one WJJD is under with Live365, may not insert any ads in their streams. Therefore, selling spots, brokered-time broadcasts including preaching/teaching and such is not allowed. About all you can do is build a website for your station and sell space on the website.

Internet radio advertising appears to be beating a dead horse. The advertisers seem to want visual ads in synch with the audio. I also wonder what damage will be caused if the advertisers think, "Well, if it's going to be killed off, why put money in a sinking ship?"

I love radio. Always have and probably always will. But the Internet business model seems to lack one thing..business. Unless you're fortunate enough to have listeners donating to you, there's not much you can do to earn money.

So my business plan us to earn money from a separate business that is NOT related in any way to radio. It's simply a direct-mail business. And, I like that it is direct mail for someone else. I
just make sales for them and get paid. I made 17 sales in February. March should do about as well.

Granted, preparing direct mail packages isn't as much fun as being on the air.

But it sure is paying me a lot better right now.

Country Boy's Version of Internet Radio Battle

"Junior, you come here right this minute!"

"What's the matter, Pa?"

"Well, it says here in the news that these new-fangled Inter..Intra..Internet radio stations ned to pay more royalties. You been doin' something bad out there in that there radio shed?"

"No, sir. I pay my account in full every month. I have a legal, licensed Internet station in our little building. I play a lot of old time music."

"I've heard some of it. Like it a lot, in fact. Ever since our local station took off all their music and started playin' the babble format I done quit listenin'."

"I know, Pa. I get hundreds of listeners writing me, saying thanks for providing the old music that we can't hear anywhere else."

"Well, all I know is, since you got yoreself that station, you don't never get in trouble no more. You quit shootin' out the traffic lights, you work at the general store to earn money to run your station, and you provide a good service to folks."

"Yes, sir. I put a lot of time into my station to make it special to people."

"I don't understand why they need more money. How much you make with your station?"

"Well, a listener sent me $50 back last summer. I ain't made nothin' since then."

"Well, I hope they send that royalty money to the right place. Don't want Faron Young, T. Texas Tyler, Roy Acuff, Jimmie Davis and the rest to not get their fair share."

"I..might have to shut down, Pa. I can't earn enough at the general store to keep the station going."

"What!!??" Pa said. "It's doing good service for folks. It keeps you out of trouble. It..makes the world a better place."

"I know, Pa. I don't understand it."

"You still got that BB gun, son, that you used to shoot at the traffic lights with?"

"Well, yeah, Pa, but I ain't used it in ages. Why do you ask?"

"I'm mad enough to go.....um..."


Most webcasters aren't doing their stations for the money, because it's not there. They love the music and had found a legal way of sharing their collections with the world. There may be some pirates, but the majority of Internet broadcasters do not fall into this category.

Internet radio needs your help.

Visit SAVE NET RADIO and get involved in the fight.

If the big boys take away Internet radio..what's next?

The CRB royalty ruling needs to be overturned. Congress can do it. Contact
your representatives and senators and let them know how you feel.

Because the land of the free is getting less free every day.

SoundExchange borders on outright fraud..

The more I delve into SoundExchange's business practices, the more I believe that this organization should cease to exist.

Because their entire business is defrauding Congress, the American people and the Internet broadcasting industry.

Apparently, the money that they are supposedly collecting for royalty payments doesn't always get to the artist. It's covering administrative costs.

..Maybe like the big gala celebration that they decided to have a few nights after sticking it to the small webcasters.

..Maybe like the 8 million that's being used for software development and website.

..And the 7 million in loans to the RIAA?

SOMETHING STINKS IN THIS WOODPILE.

Some of the artists whose music is played are saying that their plays are not showing up in the matrix used to determine the royalties.

That makes it sound like the royalties are rigged. Is SoundExchage allowed to pick and choose which artists they want to compensate? If so, who determines which artists get paid and who doesn't?

What about webcasters who signed the Small Webcasters Settlement Act, commonly known as the SWSA, in good faith? The SWSA was still being provided, and was being signed, by both SoundExchange and webcasters as recently as February. Of course, the CRB ruling on March 2 voided the SWSA. So when is offering a contract that's about to be null and void a good business practice?

Maybe I'm being too hard on SoundExchange. Maybe they're just negligent.

Nah..I can't convince myself of that. A den of thieves, crooks and liars? I'm starting to think that, and every comment I've seen this week by SoundExchange director John Simson and spokesman Willem Dicke makes me more and more suspicious of this organization.

They have lied to Congress. They have lied to the Internet broadcasting community. They have
probably lied to the American public - the listeners.

And probably to the artists, too.

It is time that SoundExchange be eliminated. It has no purpose in a "free"
America.

Go to SAVE NET RADIO, if you haven't already, and join us..NOW.

Internet radio is fighting for survival and needs your help.

Please.

Internet Radio's Reaction to New Royalties in the News..

"Do you really think your station is in trouble?"

That's a question that I, along with probably thousands of other webcasters, keep asking ourselves - when others aren't asking us the same question.

Without knowing ALL the details of the effect the new rates will have on streaming providers such as LoudCity, Pandora, Live365 and others, my answer is, "Yes, I believe it is."

Why?

Well, I wrote a from-the-heart letter to Florida Sen. Mel Martinez. In response, I received a
nice..form letter??!! So, he has probably received other letters on the same topic. He's received enough to have a form letter written..probably by an office worker.

Well, the webcasters are battling back. Check out this story that was published this week by CNNMoney

Live365 broadcaster Dianne Lockhart owns and operates two stations, Meander Comedy Radio and Solace Radio. She has written an intelligent, well-researched press release that you can
read HERE

RocklandUSA's owner, Craig L., has indicated that the amounts his stations could owe are
"hundreds of thousands of dollars." He stands to lose everything he owns if the new rates are allowed to stand.

I am nowhere near the TLH of these stations, but let's crunch some numbers.

For 2006 and the first two months of 2007, WJJD paid approximately $447 in fees to Live365.
If you add the new $500 minimum, that brings it up to $947.

WJJD income: $312.00
Less fees: 947.00
______________________
Loss: -635.00

This shows you the amount we would need to broadcast just for a personal package that is not allowed to sell audio ads in its stream. Are listeners really going to donate $78 a month just to hear my AM station quality 8 kbps stream? Upgrading to the pro package,
provided Live365 survives through all of this, will cost more, although it is possible to run your own ads and promotions.

It's almost ironic, because I was heavily pitched the X5000 station back in the fall of 2005. I began raising money for it, but only received $800 out of the necessary $2000. Due to illness in the family, I didn't have the time needed to research the X5000 to my satisfaction, so I passed on it. Which now appears to be one of the wisest webcasting decisions I've made.

The $800 bought my short-lived MUSIC OF NEW LIFE station, which was on Live365 last year from February to November. After the initial funding, nothing else ever came in, and that station was more expensive to operate than WJJD, with its higher quality stream, additional DSL line, technical expenses and computer equipment. MUSIC OF NEW LIFE ceased broadcasting around November 4, primarily because no one was financially supporting it.

I believe webcasting as a whole is in trouble, and right now I'd advise those getting in, don't spend any money you can't afford to lose.

I'm hoping our listeners and friends understand how serious this is.

If not, things could get mighty quiet on our stream..

Happy 50th, Mom and Dad

In a much-needed diversion from the reality of the webcasting world, today I'd like
to wish my parents, Dan and Gail McCall, a happy 50th anniversary.

We're letting them enjoy today together in peace, but (since the cat's out of the bag anyway)
there is a major reception planned for Sunday, March 25 in Tallahassee, with some surprises
at that time.

I am so thankful for my family!

So.. HAPPY ANNIVERSARY, MOM AND DAD!!

Advice From an Engineer..Also, More Thoughts from Yesterday..

I want to complete the thoughts I began yesterday with my "Riding Out the Storm" post.

First, to listeners of Internet radio: The landscape is about to change. I don't know how things will play out, but this is not one of those "The sky is falling" skits. RIAA, the CRB and SoundExchange
are about to put us all under. It's just a matter of time.

In the March 14 edition of the Boston Globe, Live365.com CEO Mark Lam is quoted as saying, "As the new law stands, we are out."

Translation: If Live365 closes, it's 10,000 stations are gone. And that's just ONE streaming provider. LoudCity? "We'll be gone in a heartbeat," says the managing partner. And if you have a favorite local station that streams? In all likelihood..gone.

In its place..more of what you get now on your AM and FM stations.

And what's behind all this? Control. Control of what you hear. If you hear Britney Spears more, maybe you'll buy her stuff.

Indie artists that aren't on AM/FM now? Bummer..they won't get played.

Earlier this week, I asked for some advice from..not programmers..but radio engineers. The people who actually know what they are talking about.

Frank wrote: "I'm pulling my stream. When my contract runs out on my Internet station, it's all over. I'm getting out and concentrating on my over the air station."

Bob, who runs a consulting engineering business, had this to say: "Alan, if I were you, I'd put my Part 15 station back on the air and get everything ready for the hopeful day that LPAM is put on the books, and stations are licensed and put on the air." He went on to share some information off hos website and Yahoo group that I found helpful.

I believe WJJD has had a really good run. I've loved every minute of it. But I also believe the
"streaming" of WJJD is likely to cease later this year.

The business model for webcasters as small as WJJD does not work. It's a lose/lose situation.
Everyone loses. The listeners, the indie artists and the webcasters.

As for me, if they let this stand: NO MORE music purchases. Zero. Nada. And I assure you, I've bought plenty of music in my lifetime!!

**SIGH**All I wanted to do was broadcast quality radio **SIGH**

Riding Out the Storm

Internet radio's current situation involving the royalty rates has certainly been much like trying to paddle a canoe in the ocean during a thunderstorm.

There's a lot of emotion involved on the part of the broadcasters. Which I totally understand, in case you wondered about that. Many of us have poured our hearts, time and money into creating and maintaining our stations.

I don't know who decided who the witnesses for the webcasters would be, but
the webcasting side was weak in the arguments. There's still the myth that
webcasters are pirating music, which couldn't be any further from the truth in
many cases. Delta Star Radio, under the old Delta Star Christian Radio and later the WJJD Country Giant formats, have paid royalties to Live365, even when it was voluntary. In the early days, it was $5 a month. Many of us did pay it, in order to offset Live365's burden, and because we were generating the content.

Today I feel a little relief - WJJD owes "0" retroactively, being under the Live365 umbrella. Which is a good thing, as our total income for WJJD was just a little over $300...for ALL of 2006. It's made nothing since last June, despite the surge in listenership.

So, for those of you reading the SoundExchange filings and thinking. 'Yeah, those greedy webcasters should be forced to pay..', well, I've easily spent well over $5k on studio equipment, the music library, streaming, and royalties.
And in return, I got $312. For an entire year.

I'm riding out the storm as best I can. I'll keep the webcast going as long as I possibly can. No one knows what the new rates to maintain our stations will be.

I recently sought out some practical advice from engineers. In my next post, I'll tell you EXACTLY what he suggested if I want to have any future at all in
the world of broadcasting, which seems hell-bent on self-destructing..unless other forces kill it first.

This picture ain't pretty.

Letter to WJJD Listeners and Friends

Dear Friend of WJJD:

A number of our friends have written or emailed regarding the RIAA and Copyright Review Board (CRB) announcement on March 2 regarding increased royalty rate payments. Hundreds of small Internet broadcasters will be affected, one way or another.

WJJD Country Giant has operated as a totally legal, fully-licensed webcaster since its inception.
We have taken the necessary steps along the way to insure that the station has complied with
the DMCA laws - requiring certain spacing of artists and songs; display of artist/song title/album information; and a number of other requirements.

Many webcasters have decided to pull the plug on their stations and go off the air. Currently, WJJD operates under the services of Live365.com, and subsequently, we make all payments to them. Live365 is therefore responsible for covering the royalties of WJJD, and many others.

It is my plan to operate WJJD until:

1.) The costs rise to the point where the webcast is no longer economically feasible; or
2.) the staggering costs of multiple stations forces Live365 out of business; or
3.) the RIAA issues some sort of cease-and-desist against webcasters.

WJJD maintains a massive music library, containing many songs that are either out-of-print
or are hard to purchase. It is not a typical Top-40 country radio station. Currently the normal playlist has roughly 2,175 songs on it - many times over what most stations even own. I have
hundreds of tunes I've not even gotten to yet!

Please take a moment to visit the SAVE NET RADIO WEBSITE
to learn how you can help in the effort to keep Internet broadcasting free and available
to everyone.

I will also post updates on the new WJJD website
so please be sure to check in to learn how WJJD is being affected.

It is my hope that we will be able to continue broadcasting WJJD Revisited's unique mix of current and classic country - we're over 36, 000 streams strong.

We need your help. The threat of being forced to close is very real.

Thank you for your friendship and support of WJJD The Country Giant - Revisited. I still think
it's the best station out there.

Alright..Here's My Plan...

Now that I've had a chance to think things through regarding all the RIAA/CRB/royalty rates mess, here is my survival plan:

Once the price hikes are released to us by Live365, I'll have (sort of) an idea of what it will cost to continue the operation of WJJD's streaming operation. Thus, I will determine the cost for operating the station for a.) one month and b.) one year.

Next, I will get quotes for the cost of rebuilding and replacing my Part-15 AM transmitter. I
will also plan to move the entire radio station next door. I will likely try to obtain a transmitter that will run legally at both Part-15 and legal licensed low power AM levels, so that purchase of a new box will not be necessary twice (in the event LPAM is ever passed.)

Whichever station costs less to operate..wins. Period. It's tough toodles to the loser.

I'm sending out a request for quotes next week for the LPAM stuff.

When I was in high school, Dad had an idea (that we never actually followed through with) of building an earthworm farm. That idea might be better than ANYTHING involving radio
these days.

Whew..What A Week..

I'm feeling a bit exhausted today.

This has been a whirlwind week. Broadcasting, bith terrestrial and internet, has been pummeled from all sides.

Terrestrial?

Well, it seems that the FCC's recalculations of presunrise and postsunset power levels for AM stations created such an outcry among station owners that, as one source put it, "All hell broke loose at the FCC offices in Washington." And to that I say: "Good!"

The new levels brough some stations drive-time powers down from, oh, 10kw to 25 watts, or even 1 watt, as is the case with a state in neighboring Georgia. Post-sunset levels were so confusing and at such odd levels (22 watts, 7 watts..ad nauseum) as to be useless.

The FCC is blaming a computer glitch and now states that stations may go back to their previous levels, and use the April times for the March 11 DST time change.

THIS is the agency regulating U.S. broadcasters??

Internet?

Just mention the RIAA or CRB or royalty rates to any internet broadcaster and watch the steam rise and their face begin to frown. The proposed rates threaten to put the majority of webcasters out of business. A station that runs in WJJD's league, would, if not under the Live365 umbrella of protection, need to sell $1,278.00 of advertising each month, just to pay the royalties. That does not include the servers, or bandwidth, or other costs. Small stations can't handle that kind of overhead.

I believe the entire issue boils down to control. The music industry wants to control what the listeners hear, in an effort to try to boost sales of CDs. They probably would be happy if the internet radio broadcasters sounded just like AM and FM stations.

Here's the rub.

Most AM and FM stations have become unlistenable to me. I tried to listen to "The Wolf"
in Tallahassee, formerly known as B-103, a country station. It had exactly the same songs as before - but with stupid "Wolf" sounds and liners between the songs; no live DJ at all; lots of
commercials..so what was the change, besides imaging? 20 minutes of listening to "The Wolf"
literally sent me RUNNING to the computer to bring up the WJJD stream for relief.

And the music industry wonders why folks go to extreme measures to find alternatives!

Seems that the music industry - and probably now webcasters - are going to need business models that actually work.

Internet Radio about to Take A Massive Hit...

It was announced late Friday that the music industry powers that be have
come up with legislation that will increase..by amost doubling..the amount of royalty
fees that webcasters must pay for music licensing.

There is a minimum increase of $500 per channel per year, retroactive to 2006. Plus,
there is a pay-per-performance rate in addition, that increases every year through 2010.A small webcaster that pays $300 to $400 through Live365 will be looking at an additional $50 or so each month. Just add $500 to whatever you're paying now, for STARTERS.

On MySpace, I've encouraged artists and listeners to visit SAVE NET RADIO to read more about this impending legislation and what you can do to help. Internet radio as you know it is in serious jeopardy. If someone doesn't step up to the plate - then SoundExchange 9or is that SoundExtortion?) and the RIAA could very well silence about 98% of the streaming stations you enjoy today. If the RIAA had existed in 1934, there probably would be no AM and FM radio businesses, as they would have been strangled to death before they got off the ground.

For those who know what payola is, and has been in radio's past - this doesn't seem much different. Except now the DJ's have to PAY to PLAY. It's payola in reverse - so I've named the whole thing "aloyap."

I just learned about all of this yesterday - on Saturday, March 3. On March 1 I had made a post
here about starting a possible new PRO internet station. I've removed that post for a reason - the costs of that second station jumped from about $1990 to around $3000. It would, under the new rates, require at least $316 per month to break even - with no listeners. As the Total Listening Hours (TLH) increase, so do the rates.

I've been a webcaster for almost six years. We have taken hit after hit from these folks. Every time, I've followed the rules..and gotten sideswiped time and time again. WJJD does not
sell airtime or advertising.

In February, just for WJJD, there were already some bumps:

1.) The need to buy a domain name and rebuild the entire website, which is still not quite completed;

2.) No revenue from our "expage" sponsor links;

3.) No donations from listeners came in.

On the books, February has a net loss of just over $110. WJJD can't sell advertising to try to make this up..we just have to absorb it. But I can't absorb much more.

Upon hearing of the new rates, I've decided NOT to pursue the new format PRO station. I WILL move forward to take WJJD to the Pro level. But I'm sticking to one stream.

I just hope we don't have to sell overnight infomercials in order to pay the webcast fees!