Saturday, March 24, 2007

What Will You Do When Internet Radio Goes Silent?

Having just read Randall Krause's blog posts on the Small Webcaster MySpace page
makes me feel not too hopeful that the new royalty rates will be repealed or overturned.
I encourage you to visit that site, and especially note some of the recent blog posts that
Randall has made. I believe you'll understand why I say this once you read them.

Stations like WJJD, The Old Gospel Station and other 'personal' broadcasters are not directly
addressed by the ruling. We are not so much webcasters as such; we are more like content providers. While Live365, WJJD's streaming host/provider, is a commercial webcaster, WJJD
is not. I've mentioned previously that WJJD's total income for all of 2006 was just barely over $300, mostly in donations from listeners.

Almost two weeks ago, I sent out a letter to our mailing list. I've gotten ONE response. So,
folks, honestly, I'm having to do some major soul-searching here. Our listening hours have fallen off sharply during this month, and I'm noticing fewer listeners during the middays, a time that used to be our best. Shelling out $500 for virtually no audience is really making me think seriously about WJJD's future in webcasting.

So, what will YOU do when internet radio goes silent? Go back to the dreck on AM and FM?
Buy an iPod? Get an mp3 player? These are questions you might want to ask yourself.

The biggest question for me right now is, "Will Live365 survive this?" Because, if they don't,
there's no way that I can. I don't believe there will be many places like Live365, LoudCity and
SWCast left after the dust settles. That's a frightening thought, because of the number of broadcasters such as myself that will have no place to go.

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