Plummeting Numbers?

A number of fellow webcasters on Live365 are experiencing a drop in listenership. Some
stations are off by as much as 60%.

WJJD's numbers are way down at this point, so whatever is causing this is now hitting us too.

For February we were ranked 41 out of 237 country stations; today we have fallen to 62. Our
overall numbers for March are nowhere near where we have been for the past six months.

I normally only look at the numbers about once a month or so, but have found myself looking at this situation closely for a couple of reasons:

*Will we be paying double for way fewer listeners?

*Are our listeners abandoning us already?

*Is it possible the audience is listening to a wider variety of streams before most of them are gone?

Now, I don't believe the CRB judges will change their minds. I believe the new rates are going to stick. I also believe it is the intention of the RIAA, SoundExchange and the rest of that den of thieves to eliminate all "personal broadcasters," which is the class of station WJJD is in.

If I were an advertiser, I wouldn't be putting any money into this mess right now. I do wonder if current advertising will be diminished. Although, if I were advertiser-supported right now, I'd be going 18 hours a day to put on as much business as I could.

WJJD has made nothing revenue-wise for the month of March.

If that doesn't change, and we're facing higher rates every month, with a diminishing audience,
then I'm not sure that the station is as viable as I thought it might be.

Sad.