Finding A Place in the Copywriting/Marketing World

It seems like it has taken me some time to find my groove in the copywriting/marketing world.

I think my problem has been that I don't have the same passion for copywriting that I do for..oh, radio, for example. I mean, seriously! It took me hours and hours to get things ready for
the upcoming launch of Musicbox 1610. That station will never, ever be a gold mine. It's a
Part 15 station, after all.

But that itch had to be scratched.

Today I mailed off the final paperwork for what looks to be a three-year gig. Although I
have been presenting myself as a copywriter, this company needs someone to do classified
and print advertising, direct mail, brochures, possibly website ads..it's more like being a
one-man advertising agency than a copywriter.

And, I realized..that's what I LIKED MOST about this particular venture. It will be challenging.
It will take work and dedication. It will require a learning curve of sorts.

The potential pay is quite good. It excites me. It is not get-rich-quick. But with three years, I have time to grow with the company. Make mistakes. Try again and grow some more..while still getting paid.

..while still not being an EMPLOYEE of the company itself.

This comes at a time when I also just received information about fellow copywriter Donna Doyle's new Desktop Marketing course. Basically, this course lays out the details of being a one-stop shop for marketing for small businesses. It talks about the benefits of doing the writing, graphic design, and such..providing multiple services for clients.

Although I've been not taking any courses since the catalog copywriting one, I may spring for this one..just having the templates for some of the services might be worth the price.

As of today, I have a whopping three clients/projects. One involves only writing. The other two..
go back to the desktop marketing idea. The many-jobs-rolled into-one ad agency-type projects.

And I really have discovered that those are the ones I like best of all.