Running A Tighter Operation..

I'm often asked questions concerning the costs of running an internet station. I finally
have some cold hard figures regarding the real costs.

First, here's the breakdown of operating WJJD/WLOR-The Country Giant:

Live 365:
Streaming fees/music royalties to ASCAP, BMI and SESAC:
$383.52 per year, or about $31.96 per month

Internet:
Local provider at $27.99/month ($335.88 annually)

Bottom line answer: $719.40 a year for Country Giant.

The MUSIC OF NEW LIFE station, which I decided to close down in November, was more expensive to run:

Live 365:
$39.95 per month

Internet:
DSL line: $44.95 per month

So NEW LIFE cost $84.90 a month to operate (roughly $1,018.80 annually).

The total annual costs to operate both stations was about $1,738.20. Country listeners
outperformed the Christian audience in terms of support, donations and purchasing from
our sponsors. Basically, the Christians gave lip service while the country audience voted with their support of the broadcasts.

The MUSIC OF NEW LIFE station started out strong, with about $800 in donations. However,
after the first month, contributions lagged and for the final six months, the $84.90 operating cost was coming out of my pocket. Without advertisng support and contributions, it just
didn't make sense to continue.

This is a small scale version of real-life broadcasting. Stations flip and tweak to find a format that brings in listeners and revenue. Stations need both if they are to stay healthy and flourish.

I've decided to concentrate only on the one country station for now. Since signing off
MUSIC of NEW LIFE in November, I have yet to receive a single email from anyone "missing it" so maybe it wasn't quite the station I had hoped it would be. If anyone was blessed or ministered to during the year, however, then it was worth it, by all means.

It is my hope that bigger and better things are yet to come.