Wednesday, November 08, 2006

MUSIC OF NEW LIFE Signs Off

Here's another casualty of our local business climate: my Christian station, MUSIC OF NEW LIFE,
will cease broadcasting as of today.

The station has had no income, no donations, and basically no letters since June. Although listener numbers were up slightly in October, this did not translate into any kind of actual support, resulting in a net loss of $240 during that time. There is no longer any funding to make up the loss, as was the case earlier. When my grandmother passed away, of course, her monthly support also ended. She had a large part in keeping our station(s) going in the tough times. No one has picked up that void.

Sister station WJJD, on the other hand, has a large listener base. It earns a portion of money back, receives letters and donatioins, and appears to reach people, even while in "basic broadcast" mode. WJJD will continue broadcasting and will be upgraded to a higher level station within the next few months, with the goal of ultimately taking it pro which would allow advertising sales revenue to be produced.

Two stations at this time is just too much for our tiny revenue stream. I hate to pull the plug, but my appeal of October 9 just did not get a response. When October also came and went without revenue, well...

I do hope to start the station up again..hopefully when we get a radio building. Or some funding.

0 Comments:

Post a Comment

<< Home