A Prediction..

In an article on CNN.com this week concerning the royalties that webcasters are facing,
the CEO of Live 365.com, N. Mark Lam, was quoted as saying with these royalty rates,
"there is no industry."

The webcasters who have been broadcasting under the SWSA along with X5000 stations with listings on iTunes and similar platforms, have begun announcing their plans to cease broadcasting on May 15 - the day that the new rates will go into effect.

There are about 50 SWSA broadcasters. I don't believe there will be many (if any) of these stations that can afford to keep going. At the least, they'll totally cap off free listening slots and probably reduce their VIP listener slots as well.

Personal webcasts (like WJJD) aren't hit so hard so soon - but here's the sticking point:

Our futures are tied to Live365. If they can't survive this, none of us will. And I don't expect
relief from other services. Or, if they do survive, how drastic will the rate increases be?

You can expect some changing of the webcasting world in about 1 month.