MUSIC OF NEW LIFE..growing already

It's sometimes amazing how things work out when we least expect it.

In my last post, I explained how the classic Christian music program MUSIC OF NEW LIFE would be syndicated. Here's how it came about:

Several years ago I bought most of the music library up at WJEP up near Thomasville, Georgia.
This was back during some of my time at WCVC, which was airing a variety Christian format at that time. In 1997 I began airing a weekly classic Christian music show on Saturday afternoons.
It continued there through about mid-2001. When WCVC dropped all of its music, the program came to an end.

WCVC's music library vanished shortly after, sold to an ITEX businessman in Texas. When I learned about this, I tracked the collection down, ultimately talking with Mark, the gentleman in
Texas, who told me he was "disappointed, because he had been sold radio promo discs that he couldn't legally sell to the public." I made an offer, which he accepted, and back came WCVC's library - packed into 9 or 10 boxes in a UPS truck.

Acquiring all this music felt great, but I was still puzzled, since there was no station or signal to play it on. I tried it full time on a Live365 streaming station. It got plenty of listeners but was losing money and I couldn't continue to go into the red at that level. So I did nothing for the past year with it..

Until Musicbox 1610 signed on. When it did, I brought the classic Christian music back on Sunday mornings, giving it the MUSIC OF NEW LIFE name, a moniker originally used by WCVC back in the 1980s.

On December 26, an email from a station owner in Louisiana stated simply, "If you ever get the program up and going we would like to carry it."

The program originates on Musicbox 1610 from 7:30 to 9:30 am on Sunday mornings. The 7:30 to 8:00 am segment includes weather and local church announcements. The 8 to 9 am hour
is now generic, making it possible to tape the live broadcast and repackage it into a weekly
hour-long program, which I am self-syndicating to other stations and networks.

As of today, MUSIC OF NEW LIFE is on 4 stations: Musicbox 1610; KELB-LPFM 100.5 in Lake Charles, Louisiana; and the Radio Brandy network of 2 stations near Thousand Oaks, California.

I have felt a renewed sense of purpose and direction with this project. I've spent several hours this week researching the basics of syndication.

Thank you Lord for taking away the sense of floundering and doubt! I know MUSIC OF NEW LIFE is a quality product that will only get better as I get back into the groove of being on the air on a regular basis. After all, I've been off local commercial radio for three years now.

I'm planning to get the program on a streaming and satellite service, which should expose the program to many more listeners.